Lead Generation Specialist
You will build the top of our sales pipeline through targeted outbound prospecting, qualifying leads, and booking meetings for our business development team.
About this role
Bigfoot Networks is investing in outbound lead generation to support our growth. As a Lead Generation Specialist, you will identify target businesses, initiate contact, qualify interest, and book meetings for our Business Development Manager. You are the starting point of relationships that often last years.
This role is about quality, not quantity. We are not looking for someone to blast out hundreds of templated emails a day. We want someone who can research a prospect, craft a relevant message, and start a genuine conversation. Our target market is UK businesses with 10 to 250 users, and the most effective approach is personal, informed, and respectful of their time.
You will work closely with our marketing and sales teams, using a combination of email, phone, LinkedIn, and events to generate qualified conversations. You will have access to good tools, clear messaging, and a service offering that genuinely helps the businesses you are reaching out to.
Salary plus bonus
Tool stack provided
Days annual leave
Structured onboarding
What you will do day to day in this role.
The core responsibilities of this role. This is what your typical week looks like, though no two weeks are exactly the same.
Outbound prospecting
Research and identify target businesses that fit our ideal client profile. Initiate contact through email, phone, LinkedIn, and other appropriate channels. Personalise your outreach based on the prospect’s industry, size, and likely challenges.
Lead qualification
Qualify inbound and outbound leads against defined criteria: company size, current IT setup, budget, timeline, and decision-making process. Ensure that meetings booked are with genuine prospects, not tyre-kickers.
Meeting booking
Book qualified meetings for the Business Development Manager. Provide thorough briefing notes for each meeting including company background, the contact’s role, their stated challenges, and any relevant context gathered during qualification.
CRM management
Maintain accurate records in our CRM for every contact and interaction. Track outreach activity, follow-up schedules, and pipeline progression. Use data to identify patterns and optimise your approach.
Campaign execution
Support marketing campaigns with targeted outreach. Follow up on event attendees, content downloads, and website enquiries. Coordinate with the marketing team to ensure consistent messaging across all touchpoints.
Market research
Stay informed about the industries and businesses in our target market. Identify trigger events such as office moves, growth announcements, security incidents, or technology changes that create opportunities for conversation.
The skills and experience we are looking for.
The skills, experience, and qualities that will help you succeed in this role. If you meet most of these but not all, we still want to hear from you.
Outbound experience
At least one year of experience in outbound sales, lead generation, or business development. You should be comfortable picking up the phone, writing prospecting emails, and engaging people on LinkedIn. B2B experience is strongly preferred.
Communication skills
Clear, professional communication in writing and on the phone. You can craft an email that gets opened and hold a phone conversation that builds interest. You adapt your tone to the person you are speaking with.
Research ability
Ability to quickly research a business and understand their likely challenges. You can spot the difference between a good prospect and a poor one, and you focus your energy where it will have the most impact.
Resilience and persistence
Outbound work involves hearing no more often than yes. You are resilient, self-motivated, and able to maintain a positive attitude and consistent activity levels over time.
CRM proficiency
Experience using CRM systems to track activity and manage contacts. You understand the importance of clean data and accurate record-keeping.
Organisational skills
Ability to manage multiple follow-up sequences, campaigns, and tasks simultaneously. You are disciplined about scheduling and follow-through.
Not essential, but nice to have.
These are not requirements, but they would be a bonus. If you have any of the following, mention it in your application.
IT sector experience
Experience in the IT services, managed services, or technology sector. Understanding of the language and challenges helps.
Sales engagement tools
Familiarity with platforms such as Apollo, Salesloft, or Outreach for managing outbound sequences and cadences.
CRM experience
Hands-on experience with HubSpot, Salesforce, or similar CRM platforms for tracking activity and pipeline.
Social selling
Understanding of LinkedIn Sales Navigator and social selling techniques for building relationships online.
Email deliverability
Knowledge of email deliverability best practices, cold outreach compliance (GDPR, PECR), and sender reputation.
Content collaboration
Interest in working with the marketing team to create content that supports outbound campaigns and prospecting.
What you get when you join Bigfoot.
We believe the best work comes from people who feel supported, challenged, and valued. Here is what you get when you join Bigfoot.
Base plus bonus
Competitive base salary with bonus tied to qualified meetings booked and pipeline generated.
Proper tools
Technology to support your outreach, not just a phone and a spreadsheet.
Service training
Learn our services so you can have credible, informed conversations with prospects.
Career progression
A clear path into business development or account management if that is where your career takes you.
Flexible working
Office-based with the option to work from home when it makes sense.
Valued contribution
A supportive team that recognises your role in driving our growth.
Interested? Apply for this role today.
Fill out the form and attach your CV. We review every application personally and aim to respond within five working days.
If you have questions before applying, email us at careers@bigfootnetworks.co.uk.
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